The Silent Language of Scent
SUGGESTED EXPERIENCES – PRIVATE GUIDES
A Sensory Exploration of Florentine Perfumery
Begin your experience with a guided sensory introduction to Florence’s traditional and bespoke fragrance culture, exploring its rich history, raw materials, and enduring cultural significance. Your olfactory journey will lead you to the historic Antica Spezieria – Erboristeria San Simone, where natural ingredients such as pure essences, rich resins, botanical oils, rare spices, and delicate dried flowers reveal the origins and stories behind timeless fragrances.
The exploration of the city's apothecary heritage also includes a visit to the celebrated Officina Profumo-Farmaceutica, further immersing you in Florence's centuries-old botanical legacy.
An intimate and evocative journey into the world of artistic perfumery.
The experience beautifully continues at the Museo Lorenzo Villoresi Firenze. Here, you will gain exclusive insight into the meticulous craft of artistic perfumery and olfactory composition, examining the profound and unseen connection between scent, memory, and identity.
This sensory exploration concludes with a guided olfactory tasting, a unique invitation that allows guests to pause, listen, perceive, and truly appreciate the remarkable complexity and rich heritage of fine Florentine fragrances.